Effort is rarely the problem. Where it goes usually is.

I wasn't qualified for most of the jobs I've had. Six roles at one church, a photography business with my wife, and a video agency with a friend. Turns out that's a decent way to discover what actually works.

  • What I haven't been able to kill

    I put elimination at the front of a framework. I have never actually eliminated anything, and here is the one thing I have genuinely tried to kill.

  • No one had done the job before

    Entering a discipline cold twice, and the discovery that the thing which transfers is never the domain knowledge.

001 / Venture

HypeKick

Co-founded with David Whitlow · 2017

active
002 / Build

reMarkable Bridge

Built it · 2026

active
Constraint

I had years of notes on my reMarkable that I was never going back to read.

Decision

Let Claude read and write my handwritten reMarkable notes, so years of pages can finally talk to each other.

Future

Next I want it to work without being asked, so writing a new page surfaces the two old notes it connects to on its own.

003 / Venture

Underpin

Founded, running it · 2025 · underpin.works

early